top of page

Revolutionizing Real Estate: How Pioneered Fairness Before the Industry Shift

HRFlatFee The 1% Solution

In a landscape of ever-evolving real estate dynamics, the recent settlement involving the National Association of Realtors (NAR) heralds a significant shift towards more equitable practices within the industry. This development not only underlines the need for transparency and fairness but also emphasizes the value that alternative real estate models, like, have offered long before this groundbreaking news.

The settlement, resulting from a lawsuit that accused the NAR and two brokerages of conspiring to keep agent commissions artificially high, culminates in the NAR agreeing to pay $418 million in damages. More profoundly, it mandates the cessation of certain practices that have long skewed the real estate market's balance in favor of industry insiders at the expense of consumers. These practices include the requirement for home sellers to pay the buyer's agent commission and the inclusion of agent compensation in multiple listing service entries.

This monumental change not only paves the way for a more competitive market but also challenges the traditional home buying and selling model. The expectation is that real estate commissions will see a significant reduction, estimated between 25% to 50%, opening the door wider for models that prioritize the consumer's financial interest, such as flat-fee and discount brokerages. has always stood at the forefront of advocating for transparency and cost-efficiency in real estate transactions. Our model, based on a flat-fee structure, has provided an alternative to the traditional commission-based model, ensuring our clients could enjoy substantial savings while receiving comprehensive real estate services. The recent developments validate our long-held belief that the real estate industry needed a shift towards more consumer-friendly practices.

The introduction of new rules by the NAR, including the prohibition of agents' compensation on listings and the requirement for buyers' brokers to enter into written agreements with their clients, signals a new era. These changes are expected to dismantle the existing model where sellers bear the cost of both their and the buyer's brokers, a practice that has contributed to inflated housing prices.

As the market adapts to these changes, remains a steadfast choice for sellers and buyers looking for an approach that aligns with their financial best interests. Our model has not only anticipated the need for a shift towards more equitable practices but has been a pioneer in offering a solution that is now more relevant than ever.

The impact of these changes is far-reaching, affecting everything from the way real estate transactions are conducted to the role of real estate platforms and the valuation of real estate firms.

As the industry grapples with these adjustments, continues to offer a proven, value-driven alternative for those seeking clarity, fairness, and efficiency in their real estate transactions.

35 views0 comments


bottom of page