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How To FSBO Your Own Home & Save Thousands

Bottom line? Sellers Who Sell Their Own Homes Can Save Thousands of Dollars. A typical real estate commission is 5% to 6%, which could mean about $10,000 to $12,000 on a $200,000 home if the sale involves both the seller’s and buyer’s agents. If you have to pay a buyer’s agent or the broker, that amount could be cut in half or very close to it, because the seller’s agent and buyer’s agent usually split the real estate commission.

Step 1:

Cutting out the Middleperson-

With over 40 years of professional real estate, marketing, and photography skills - HRFlatFee.com provides the tools you'll need to sell your own home: professional photos, virtual tours, lead capture system and much more.


Step 2:

Pricing your property Correctly- Pricing a property correctly can be among the most challenging aspects of the FSBO process. Typically, a real estate agent provides a comparative market analysis (CMA) to price your home appropriately. This market analysis will look at the features and condition of your house and compare it to other recent sales in the area to determine the appropriate asking price. We include a CMA in every MLS package!


Step 3:

Prepping your home For the Sale-

After pricing, the next hurdle to overcome is preparing the home for listing and showings. Curb appeal and clearing out the excess, improving lighting and making cosmetic repairs can go a long way toward making your home attractive to buyers. We can help you by advising what steps to take to get ready for the sale.


Step 4:

Time for Professional Photography-

We'll send out a professional real estate photographer to highlight the best features of your home. In addition, our editing team will ensure that each photo is "picture perfect" and replace cloudy skies and/or do grass corrections when necessary.


Step 5:

Time to Market the Home-

We create a state-of-the-art virtual tour that includes a built-in lead capture system and highlights the best features of you home. Potential buyers can interact with your tour to view your home or ask important questions. All you need to do is take the links we create for you and post them on social media, Google, Facebook, etc.


Step 6:

Be flexible & responsive to Buyers-

For the sales process, you need to shift your perception from selling your home to selling a house. You also need to be ready to put in the time/effort to show the house, respond to emails and calls promptly and provide thorough information. In today's digital world, homebuyers may move on to the next property if you wait too long to respond.


Step 7:

Negotiate the Price-

Every seller should be prepared to negotiate the price with buyers. Depending on market conditions, buyers often expect there will be some haggling over the price. If you have a real estate attorney or settlement company already lined up, those individuals may be able to review the offer details. Unless waived, keep in mind that the appraiser/appraisal will determine final values.


Step 8:

Hiring a real estate settlement company-

Between the documentation needed for the mortgage, title transfer and other state legal requirements, the paperwork for home sales is extensive. A real estate attorney can be a trusted guide who may be able to provide referrals for escrow agents and title companies as well as answer any questions about the selling process you may have. We can help with referrals to local providers.


Step 9:

Congratulations! Time to close the sale-

This is the final step of the process, and some states might require you to have a lawyer or settlement firm if you haven’t hired one already. The goal is once the process is over, you’ll get the price you want for a cost that would be a lot less than if you had hired an agent.

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